The paper discusses child-friendly kampoong. A kampoong with a complex and diverse environment is a dense residential reality in urban areas that gives the impression of slums and unorganized. The kampoong actually contains cultural values of shared life that must be maintained and preserved especially for children. The paper aims to study the criteria for developing the quality of play value for children identity and play place in Malang, Indonesia. The reserch method about the social identity and children play place using narative method with a qualitative approach to obtain the general condition of child-friendly kampoong. The method used in determining the quality of play value criteria using Analysis Hierarchy Process through interviews with experts. Discussions about child-friendly kampoong included child-friendly city, the character of children’s friendly play value space; children’s friendly kampoong as social identity; children play place and quality of play value space. The results indicate the main criteria for quality of play value according to the experts is safe spaces with value of 0.141. Using several broader perspectives, it is hoped that this paper can foster awareness about safe, comfortable and enjoyable playgrounds in urban dense environments.